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Consultant – Designer

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Consultant – Designer

Job Title: Consultant – Designer
Number of positions: 1
Location: Remote
Duration: 3 months
Reporting line: Director Livelihoods

Our Vision and Mission

Vision – A happy, healthy, safe and a sustainable world for all.

Mission – Rooted in community realities, we co create and scale sustainable solutions to complex development problems.

Our Values

  • Excellence – Quality in everything no matter how small, is paramount.
  • Respect – There is inherent value in all people for who they are and what they contribute.
  • Collaboration – Only through collaboration we can address complex development problems.
  • Boldness – Boldness requires disruptive thinking backed up by courage and conviction.
  • Creativity – Creativity ensures dynamic responsiveness, relevance and impact.
  • Integrity – Integrity is non-negotiable in both personal and professional domains.

Experience required:

  • Proven experience in branding and graphic design.
  • Portfolio showcasing previous work in or related sectors.
  • Ability to incorporate local cultural elements into the design.
  • Understanding of SHG initiatives and women empowerment themes is a plus.

About the position:

The purpose of this Terms of Reference (ToR) is to invite professional designers or design agencies to submit proposals for designing a logo and overall theme for food service enterprises in Maharashtra, operated by women from Self-Help Groups (SHGs). The branding should reflect the cultural heritage, authenticity, and empowerment of women in food services. The branding should resonate with the values of sustainability, women empowerment, and local cuisine.

Deliverable:

  • Primary Logo Design: A high-resolution logo in multiple formats (PNG, JPEG, SVG, and AI/PSD).
  • Color Palette & Typography: A documented guide on brand colors and fonts.
  • Visual Theme Assets: Templates and design elements applicable for interiors, uniforms, billing, marketing materials, packaging, and social media.
  • Branding Guidelines Document: A comprehensive guide on logo usage, color scheme, typography, and overall branding strategy.
  • Mockups & Application Samples: Examples of logo and theme applied on packaging, signage, and digital platforms.
  • Revisions & Finalization: A couple of rounds of revisions before final submission.

Application closure date: 20-April-2025

Key Roles and Responsibilities:

  • Logo Design: A unique and visually appealing logo that represents the mission and identity of the enterprise.
  • Color Palette & Typography: Selection of colors and fonts that align with the brand’s identity.
  • Visual Theme: Creation of a design theme that can be applied across canteens, marketing materials, menu, billing books, packaging, and promotional content.
  • Branding Guidelines: A document outlining the appropriate usage of the logo, color scheme, typography, and visual elements.

About the Project

In India, government procurement constitutes above 20 percent of the GDP ~ $500 billion. India is among the large emerging economies where procurement by the government accounts for over 20% of the GDP. Since 2018, the provisions under Govt. of India mandate public buyers to procure at least 25 percent of their annual procurement of goods from Micro & Small Enterprises (MSEs). There has been a gradual increase in the share of government procurement made from MSEs in the past four years barring FY 2021. However, in the public procurement of goods and services in India, Women’s Self-Help Groups and their federations have largely remained excluded and have not had the opportunity to create wealth for the rural poor through entrepreneurship. One of the reasons for this is a scarcity of evidence to demonstrate that viable models managed by community-based institutions exist and are successful in catering to the requirements of the State adequately and efficiently at scale.

PCI India is implementing a project to address this evidence gap and provide technical assistance (TA) to several State Rural Livelihoods Missions (SRLMs) to enable them to plan, create, and manage more women-led businesses in public procurement space, thereby generating more jobs and income for women. The project is called ‘Leveraging Public Procurement for Women’s Economic Empowerment’.

Recruitment Process:
1. Applications will be shortlisted based on the specified criteria mentioned in the Job Description.
2. The process could also include presentation of the assignment.
3. Shortlisted candidates will be invited to attend one or more rounds of panel interview/s.
The complete process usually takes 2 to 3 weeks. Those moving to the final round of interviews will be hearing from the People & Culture team. We prefer in person meetings but in case of location distances, we are happy to meet you virtually.
After the final round, if you are not selected for the position advertised, we will inform you over a mail. However, we invite you to apply to other open positions. We always look forward to engaging with talent that add value to our endeavours in various capacities.

PCI India is an equal opportunity provider and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability and/or marital status.

PCI is committed to prevent any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct.

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