Deep Community Connect

Our strong connection with the community over two decades with clear understanding of their needs, aspirations and underlying context provides us a unique edge to co-design programs with them that work at scale.

With decades of working experience with the communities, PCI India has been best positioned to design effective community mobilization strategies for any interventions to yield desired results. With our deep presence at the grassroots, PCI has a greater understanding of certain issues and has been instrumental in increasing the demand for services like health, nutrition, education, etc. to bring a sustained change in the community. Whether it is an intervention on health, nutrition, gender, emergency response or social protection, PCI India puts the community at its centre, sees the problem through the community lens, and designs solutions that are apt for the communities. PCI also believes in empowering the communities and enabling them to be a part of their development process.

Our reach and connect has proven essential in linking individuals with structures and institutions to promote desired behavioural actions and outcomes and adopt the system’s route to reach out to the communities for specific actions. We work with large community platforms like self-help groups (SHGs), Panchayati Raj Institutions, schools, and faith-based organizations (FBOs) to successfully transform the development goals into collective actions.

Through our reach, we conduct a community needs assessment, build the capacity of implementing partners and specific community cadres or groups, facilitate face-to-face dialogues, nurture, and encourage community stewardship, and leverage existing community channels for message diffusion to accomplish the goal. Our strategic interventions draw the conclusion that a sense of ownership is crucial for the sustainability of any intervention.